Coles Phillips

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WWI ad - U.S. Fuel Admin., 1917

WWI ad - U.S. Fuel Admin., 1917

COLES PHILLIPS

  • Coles Phillips 1880 -1927 – Springfield Ohio, lower middle class
  • was 1st to introduce Art Deco styles into advertising design
  • Saturday Evening Post with very modern and seductively designed women
  • first pin-up girl- Fadeaway girl
  • 1907 and 1927- one of most popular illustrators in nation (contemporaries were leyendecker and flagg)
  • Kenyon College 1902- college’s monthly magazine was first publication -dropped out junior yr to go to NYC
  • American Radiator- fired after found caricature of the boss > same night story told to Life publisher J.A.Mitchell- saw cartoon, asked to meet Phillips> job offer- declined to take art lessons
  • hired as staff artist few years later- immediately popular w Life audience
  • Fadeaway Girl – girl linked cleverly to background color – illusion of figure coming forward and receding simultaneously
  • had to study proportions of canvas, cover dimensions resulting final published, negative shapes and positive shapes had to be interchangeable
  •  advertising illustrations: Willys Overland Automobiles 
  • Spirit of Transportation competition- his entry impressed all w composition & use of pastels
  • other covers: Good HousekeepingColliersThe Ladies’ Home JournalMcCall’sSaturday Evening PostWomen’s Home CompanionLiberty
  • introduced more sexuality in advertising illustration w ‘Miss Sunburn’ Suntan lotion ad
  • probably influenced by Maxfield Parrish in composition, possibly technique (Jell-O ads & Community Silver for Oneida)
  • cerebral approach & design device- appealed to mass audience
  • close friends & neighbors w Leyendecker
  • died @ 47

National Museum of American Illustration

Vernon Court, 492 Bellevue Avenue, Newport, Rhode Island, 02840, USA

http://www.americanillustration.org/html/Phillips/Bio_Phillips.html

author of article  n/a

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