Intro to Poster Art in America

by

American Posters Intro

Edward Penfield- Harper’s mag- depicted middle-upper class person reading leisurely

Will H. Bradley

genuinely loved part of american culture> increased literacy, mass publication, print technology

urban expansion, better standards of living> better educated > literacy circles and book clubs formed

magazines target audience shifted from aristocrat to man on the street when prices lowered (35 cents to 10 cents)

publishers took on social causes  and reforms as primary editorial thrust

interests of constantly growing younger audience

artists & publishers> arts & crafts could serve general populace (regardless of financial or social background) & become widely available

John Ruskin & William Morris- idealistic philosophy of raising standard of living by doing away with social/environmental inequities> comfortable, healthy

art?strong curative powers; English born Louis Rhead (American poster artist)

poster as the poor man’s art gallery, could enrich everyday life “moral aspect of the artistic poster”

demographic, philosophic, aesthetic factors + growth of natn’l advertising & marketing + new technology: photo-mechanical halftone printing = “unparalleled increase in the printing of magazines and popular novels”> result: advertising and promotional posters for material> mass market publications promoted visually & enrich owner’s life and home

By 1896, Will M. Clemens noted: demand for posters so high in U.S., 20 establishment specializing in poster production, $3,000,000 capital invested , 100 draughtsmen & designers + 500 more artists for reproduction employed by poster producers

“all progressive art stores have poster displays”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: