Archive for the ‘19th Century (1800-1899)’ Category

Fillmore Posters

November 20, 2009

Bill Graham & the Fillmore Poster Origin- San Francisco Mime Troupe Nov. 5, 1965- Bill Graham’s first small poster- simple with hand-printed calligraphy, stated info

“after the fifties and early sixties with their years of repressive morality, etiquette and grooming codes, creative people were essentially in need of a big “hairy” change.” pg. 11

scene evolves from Beat and Folkies to beginnings of Haight-Ashbury Acid Rock culture

young culture breaks loose in January ’66 in San Francisco Psychedelic Renaissance- questioning of all known concepts

“That was the trip. And that is why posters became beautiful and blossomed and flourished: because they had to say everything. They couldn’t just tell you the information about the show. They had to tell you what kind of people you might meet, what kind of far out trip you might have or perhaps even reveal the mysteries of the universe. Wow. Quantum mechanics, visual mudwrestling, Acid Test pop quiz on a phone pole!”

“You could give your own pad some ‘atmosphere’, some appeal. The beautiful hallucinatory images and illusive feelings that artist tried to capture on paper were alluring. Hundreds of thousands of copies of these posters began selling and dissemination to empathetic souls throughout the realm.”

First Venues were Red Dog Saloon + The Fillmore Mime Troupe Benefits (Bill Graham), The Merry Pranksters (groups on LSD trying to spread psychedelic lifestyle)

Psychedelic art forms: costume, free-form dancing, the light show, the poster

theory behind psychedelic phenomena: mind normally serves as a reducing valve- regulate our experience: order it into categories, set the pace of input, and filter out sensory impressions psychedelic drugs undo all that; flooding mind w impressions

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Chronology of Poster Art + Point of View Reflections

October 30, 2009

printmaking

woodcut> intaglio> color lithography> technology huge impact on poster art

color litho- all printing and non-printing layers are at same level (unlike relief and intaglio); based on repellence of oil & water

litho invented 1798, almost immediate attempts to use color by running plate for each color, registration made difficult

peak usage between affordable production cost 1880’s to availability of photography in beginning of 20th cent.

University of Delaware Library, Special Collections

http://www.lib.udel.edu/ud/spec/exhibits/color/lithogr.htm

last modified 5/5/09

American posters- highly collectable since posters were being produced- limited ed. poster books “The Modern Poster” (1895) 1000 editioned, reinforced craze

American posters publicized books; posters began outselling books they were advertising> no longer produced

Read the Sun poster (for the Sun Newspaper) Louis J. Read

poster parties

advertised bicycles, food and wine, cafes and restaurants, cabaret and circus

many talented women poster artists in golden age of poster, but male dominated artform bc of women’s position in society at time

Ethel Reed, Florence Lundborg, Evelyn Rumsey Cary

sexist essay about Ethel Reed in The Poster November, 1898 “women have no orginiality of thought, and that literature and music have no feminine character, but surely women know how to observe, and what they se is quite different from that which men see, and the art which they put in their gestures in their dresses, in the decoration of their environment, is sufficient to give us the idea of an instinctive and peculiar genius which each of them possesses

coincided with rising popularity of magazines- The Century, Scriber’s, Harper’s Weekly

Maxfield Parish, Edward Penfield

Point of View-

consistent theme throughout poster illustration is the use of poster to advertise book, music, theater, lifestyle media. Embraced by middle class bc both were available and affordable to them in large quantity. More disposable income for leisure activities like reading and theater-going. Posters had low production costs, which made mass production possible. Paris poster artists of late 19th century took the gallery from the Academie to the streets with large scale, colorful reproductions widely available and free. People could collect beautiful imagery like never before.

Rebelled against Academie- seedy subject matter vs. classical painting subjects

reproducible image w print material vs. one-of-a-kind painting with traditional material

public, middle-class audience; wide exposure vs. Academie, art-critic, & high art inner circle; exclusive exposure

flat imagery, simplified line, bold color, abstract/modified shape vs. traditional painting techniques (form, perspective, local color usage, composition)

incorporation of text w/ imagery vs. no text

Cafe life- Toulouse-Lautrec, Vincent Van Gogh, : all contemporaries of eachother, hung out in cafes and created art (alternative to formal Academie)

drew eachother> they appear in eachother’s work

P.O.V.- Toulouse-Lautrec & Cafe Life

Went out into world he fit into bc of his situation (aristocrat+handicapped> underground cabaret & cafe scene)

prostitutes & brothels- only relationships he had, respected them & depicted their life> prostitution in 1890’s was at its peak; common stage in woman’s life to be prostitute at time & place

captured his surroundings & contributed to thriving theater scene bc of illustrations; fueled image of bruant, avril, etc

immersed in culture, observed, depicted, and propelled his scene

TL an example being where and as you are supposed to be at the right time- artists fate

technology, social changes

filters through which you look at through topic

poster emulates, epitomizes era- social issues, there whether you like it or not; documenting history- very time

>propaganda- war posters

>entertainment- music, lifestyle, theater


pierre bonnard

GROVE ART ONLINE

Poster.

The origins of the poster can be traced back to the early playbills and other typographical announcements that were pasted on walls indiscriminately to attract the public’s attention.

used thick and varied lettering creatively> visual impact

mall French handbill of 1800 with illustration and lettering advertising Bonne Bièrre de Mars (see Abdy, p. 6) may be regarded as one of the forerunners of the poster

large-scale signboards that appear in a print of 1721 of St Bartholomew’s Fair, London (London, Guildhall), also anticipate modern street advertising

1761 an edict issued in France by Louis XV ordered that similar boards should be fixed to walls for safety, thus in a sense creating the billboard

directly from lithographic designs in journals and magazines executed by professional illustrators

France, from 1834, Paul Gavarni worked for the periodical Le Charivari producing a number of lively, popular illustrations that attracted the notice of artists and public alike

J.-J. Grandville Les Metamorphoses du jour (Paris, 1829)>antecedent of much of the Surrealist-inspired poster art of the 1930s and 1950s; Grandville’s use of bizarre humour was an early contribution to the content and imagery of popular posters in the 19th century, where word-play and whimsy were frequent factors

Edouard Manet, however, who produced the most quoted link between the book-page advertisement and the broad style of poster imagery with his poster for the illustrated edition of Champfleury’s Les Chats (1868; New York, MOMA) The design incorporates typography with a small lithographed illustration of cats on a rooftop, executed in flat, simplified shapes derived from Japanese print

influence of prints become source for Art Nouveau

Lautrec’s slightly disturbing but original style earned him the reputation of being probably the best-known poster artist of all time. An important aspect of his contribution to the history of the poster was his reduction of form to flat, simple pattern in a small range of strong colours, making the designs powerful enough to withstand reproduction on cheap paper and to be highly memorable

by 1890’s Art Nouveau became element of posters> Eugene Grasset Salon des Cent: Exposition (1894; New York, MOMA) – depicts girl’s head & hand holding a flower, heavy outline (reminiscent of stained glass; Alphonse Mucha of Bohemia, decorative, all posters for Sarah Bernhardt + her costumes & decor for productions

American- economic woodblock, huge scale; cruder in concept than contemporary european posters. Grasset visited & influenced US style> Edward PenfieldHarper’s & Collier’s; The Chap Book Thanksgiving Number one of most popular posters

Fred Walker wood-engraved, b&w poster 1871 for The Woman in White (New York, MOMA)

“Beggarstaff Brothers”- William Nicholson & James Pryde– limited ed. woodcut & lithography posters, flat colours & massed forms, Girl on a Sofa- reproduced in German magazine 1914, interest to designers in Germany; Tom Purvis (1920’s & 30’s)

Britain- mostly concerned w humorous versions of the best work in Paris; John Hassall (1868-1948) Dudley Hardy

In Belgium there were a number of artists who designed original posters. They included Henri Meunier (1873–1922), Victor Mignot (1872–1944) and Privat-Livemont (1861–1936). Although their styles were highly individual, there is a common element of accurate draughtsmanship linked to ideas derived from the Symbolist movement that distinguishes work in both Belgium and the Netherlands from much of the work in Paris.

Leonetto Capiello, an artist of Italian origin who worked in Paris, brought a new concept to poster design relying on a single motif placed against a plain background, for example in his Chocolat Klaus (1903)

Among the many other German artists who produced outstanding posters were Julius Klinger (1876–1950), Paul Scheurich (1883–1945), Julius Gipkens (b 1883), Peter Behrens and Hans Rudi Erdt (1883–1918).

During World War I posters were produced by the countries involved not only for recruitment or for soliciting support for War Loans but also for protest. Käthe Kollwitz in Germany and Jules Abel Faivre (1867–1945) in France; Alfred Leete (1882–1933) in England and Montgomery Flagg (1877–1960) in the USA; Howard Chandler Christy (1873–1952)

P.O.V.> Propaganda Art

Immediacy of imagery with straightforward text effectively influences mass culture’s opinion (supporting or against); wide exposure possible bc of low production costs; also large scale overwhelms a viewer, aggressive gesture (pointing finger of dominating figure, Uncle Sam)- more susceptible to message

(Grove Art cont’d)

use of photography shifted the emphasis from the hand-drawn imagery and lettering of the painter–printmaker to the sophisticated graphic language of the designer; Cubism easily assimilated by designers

Art Deco in French poster design– decorative treatment of images and angular patterns; Georges Lepape (1887-1971) fashion posters

images memorable underlines the importance of the poster in its position midway between art and the market place

In between wars; Travel Posters: McKnight Kauffer – best work between wars; travel posters encouraged urban traveller to leave city & served to decorate tunnels and passages; Railway companies & shipping lines in Britain- extensive patronage of work of these and other poster artists

in Switzerland, where Otto Baumberger (1889–1961) and Niklaus Stoecklin (1896–1982), together with Max Bill (e.g. poster for Olympic Games, Munich, 1972; London, V&A), were among those who fused formal, abstracted elements and typography into precise designs, heralding the rise of the professional graphic designer

Posters 1940-1964

During World War II poster designers were forced to compete with cinema and the radio as a means of spreading propaganda. However, the development of photography and photomontage over the previous decades had given new shape to poster design

The extent to which posters were used during wartime proved their unsurpassed value as instruments of direct and powerful communication.

Consumer and travel posters were replaced by instructional posters that urged the public to conserve energy, grow more food or guard the terrain and the secrets of the respective countries. Posters made under the Nazis depicted Nazi leaders and policies in a favourable light to the inhabitants of the occupied countries; here the message was often more significant than the merit of the design.

Jean Carlu used his skill with simplified forms in America’s Answer—Production (1941; New York, MOMA)

In the USSR, among a prolific output of propaganda posters, the work of the Kukryniksy group—Mikail Kupriyanov, Porfiry Krylov and Nikolai Sokolov—added to the stirring character of Soviet poster design

In 1944 Paul Colin celebrated the re-emergence of France with a dramatic painting that was issued as a poster entitled Libération, with the personified image of France standing this time not among the barricades (as in Revolutionary times) but among her ruined cities.

20 years following the end of World War II, several factors affected poster design throughout the world

international approach to design developed-Many European designers had moved to the USA, where the rise of a professional advertising body created a market for designers’ work

style- Cubist & Bauhaus theory gave way to Surrealism; humour sought in advertising after stress of war

Swiss magazine Graphis– focal point for GD world

Donald Brun (b 1909), Swiss, Gauloises (1965; priv. col., see Barnicoat, p. 114) – sharp, geometric forms and strong, clear colours, printed immaculately against a black ground

Raymond Savignac (b 1907) and Herbert Leupin (b 1916) both exploited an element of comedy in their posters

From 1965

1965 the University of California at Berkeley became the focus of the psychedelic posters of the hippy movement; these graphics of protest, which were an affirmation of a new youthful lifestyle, coincided with an exhibition of Jugendstil and Expressionist posters at Berkeley

Victor Moscoso’s Young Bloods (1967), Bob Masse’s Kitsilano Theatre, Vancouver (1968) or Robert McClay’s Funky Features (1968) and Bob Schnepf’s Avalon Ballroom (1967)

Michael English (b 1939) (British)

new ideas that challenged the established standards of poster design:

rise of the Polish cinema and theatre poster- violent and brilliantly inventive imagery, executed in bright colours- Jan Lenica’s (b 1928) poster Wozzeck (1964; see Barnicoat, pl. 235); Waldemar Swierzy (b 1931); Franciszek Starowieyski (b 1930) made use of dramatic Surrealist imagery

Cuba- revolution inspired a forceful series of poster designs by various artists who worked for the new government through official agencies; political & cinematic; Raúl Martínez and Antonio Pérez González

Push-pin had influential role in the professional world of graphic design in the 1960s and early 1970; reintroduced a hand-drawn appearance to posters, which leant towards quotation and parody (e.g. Seymour Chwast, End Bad Breath, 1967; Seymour Chwast/Pushpin Lubalin Peckolick priv. col., see 1984–5 exh. cat., pl. 187).

The poster Dylan (1967; London, V&A) by Glaser shows a portrait of the singer Bob Dylan in silhouette with his hair depicted as a tangled mass of bright colours

many Push Pin designs inspired by Surrealism, but other imagery too

1970’s & 80’s- poster design was consolidation of what was recently avante-garde and experimental

Poster Art Heavy Hitters:

*Milton Glaser

*James McMullan


Intro to Poster Art in America

October 17, 2009

American Posters Intro

Edward Penfield- Harper’s mag- depicted middle-upper class person reading leisurely

Will H. Bradley

genuinely loved part of american culture> increased literacy, mass publication, print technology

urban expansion, better standards of living> better educated > literacy circles and book clubs formed

magazines target audience shifted from aristocrat to man on the street when prices lowered (35 cents to 10 cents)

publishers took on social causes  and reforms as primary editorial thrust

interests of constantly growing younger audience

artists & publishers> arts & crafts could serve general populace (regardless of financial or social background) & become widely available

John Ruskin & William Morris- idealistic philosophy of raising standard of living by doing away with social/environmental inequities> comfortable, healthy

art?strong curative powers; English born Louis Rhead (American poster artist)

poster as the poor man’s art gallery, could enrich everyday life “moral aspect of the artistic poster”

demographic, philosophic, aesthetic factors + growth of natn’l advertising & marketing + new technology: photo-mechanical halftone printing = “unparalleled increase in the printing of magazines and popular novels”> result: advertising and promotional posters for material> mass market publications promoted visually & enrich owner’s life and home

By 1896, Will M. Clemens noted: demand for posters so high in U.S., 20 establishment specializing in poster production, $3,000,000 capital invested , 100 draughtsmen & designers + 500 more artists for reproduction employed by poster producers

“all progressive art stores have poster displays”

Toulouse-Lautrec Posters

October 16, 2009

color lithograph, 75" x 46"

color lithograph, 75" x 46"

Color lithograph, 1896

Color lithograph, 1896

color lithograph, 51" x 37"

color lithograph, 51″ x 37″

lithograph, 55.6" x 38.7"

lithograph, 55.6″ x 38.7″

Jane Avril, 1899

“The Origins, from Cheret to Toulousse-Lautrec,” summarized.

October 9, 2009

“The Origins, from Cheret to Toulousse-Lautrec,” an excerpt from The Poster In History, p.297 by Max Gallo is here summarized:

“The development of the poster can be examined in terms of masterpieces created by renowned artists; or— and this approach is more relevant to the times—it can be examined in terms of the artistic problems presented by two characteristics peculiar to poster: the marriage of images and word, and the possibility of duplicating a given poster an infinite number of times.”

Later, the worth of posters rose with the advent of poster collectors.  First prints and artist proofs were treated like paintings.

“…there is not mush point in seeking the antecedents of the poster in the heraldic banners of Ancient Egypt or processional flags of Pompeii.  More relevant to its development are the notices and proclamations that began to appear on public walls after the invention of printing.”

In the second half of the 19th century the industrial revolution created a consumer economy.  The role of posters was to sell and persuade.

TWO MOVEMENTS:

The narratrive poster made in France by Cheret and Lautrec.

The symbolic art nouveau poster prevalent in England, Austira, and Germany.

Les Chats, 1868, Edouard Manet, was the first poster for the J. Rothschild publishing house.  This image does not truly demonstrate the rapport between word and image.  Instead it illustrates the title of the book being advertised.

Edouard Manet

Edouard Manet

“…the origin of the pictoral poster is to be found both in a new function of illustration and in the emergence of a new kind of audience.  Poster illustrations derived from the kind of public waas composed of the middle and lower-middle classes, which flocked to the boulevard theaters of Paris.”

In the last decade of the nineteenth century, Lautrec and Cheret created a revolution in poster design.

Cheret (1836-1932) drew directly onto the Lithograph stone.  He created a new style that combined text and image in a unique way while concentrating on theater posters.  May have been inspired by the circus posters.

Jules Cheret

Jules Cheret

For Cheret, illustrating typography was the most important factor and what made him stand out, even when he took up artistic influence from Lautrec.  “…He came to make the words themselves into illustrations.” p. 299

Cheret’s originality was in his presentation rather than his influences (Giambattista, Giandomenico, Tiepolo, Watteau).  His work is characteristic of strong colors, bold lines, foreshortened figures in the foreground and a sketched background.  He quoted motifs from Lautrec later in his career such as a shadowy background figure and diagonal composition.

Lautrec (1864-1901) was inspired by Japanese woodcuts, Vincent Van Gogh and Paul Gaugin.  His work had more of a vocus on the illustration and the characteristics of the figures rather than the text.  His work had characteristic flat colors and foreshortening.  Created posters for La Revue Blanche and the night club Divan Japonais.

“Toulouse-Lautrec’s genius is diverse, not because he was an ‘artist’ but because he created a synthetic, revolutionary means of telling a story that was much more advanced than that being proposed in contemporary painting.” p. 301

Bonnard’s posters are “rather ordinary.”

Posters by important painters the author chooses to mention: Felix Vallotton’s La Pepiniere (before 1894); Maurice Denis’ La Depeche de Toulouse (1895); Jaques Villon’s Maggie Berck (1904); and Theophile Alexandre Steinlen (1859-1923).

Theophile Alexandre Steinlen is best known for Tournee du Chat Noir (1868). He is the link between Cheret and Toulouse-Lautrec.  His work was somewhat clumsy but quintessentially French without giving into the developing Art Nouveau style.

Steinlen’s posters became banal and marked the end of the “great ‘cultural’ moment of the French poster.”

Toulouse Lautrec

October 9, 2009

color lithograph, 75" x 46"

color lithograph, 75" x 46"

 

Henri de Toulouse Lautrec

 

from book: Scenes of the Night

born into an aristocratic family in Albi

his mother & father were first cousins, probably related to his dwarfism- weak & sickly from birth- minor falls in early life resulting in 2 broken bones that kept him from growing to full height

strained relationship with father, who was an enthusiast of sports and falconry, which Henri could not participate in bc of his handicap- father was amateur painter and draftsman

settled and worked at Montmarte, France

Montmarte:  Moulin Rouge, Mirliton, and Moulid de la Galette, Chat Noir

 

The Players: 

Aristide Braunt- singer/composer- opened cabaret Mirliton on the site of the Chat Noir founded by Roudolphe Salis that moved to larger premises

performers of Mirliton included: Nini the Tart, Rosa the Red

Braunt threatened to not perform at Theatre des Ambassadeurs if owner Pierre Ducarre did not accept Lautrec’s poster concept for show- this portrait/poster gained recognition for poster as genuine art form

middle class & aristocratic audience- thrilled to be in low company

famous painting (large scale) “Chilperic”  featured dancer Marcelle Lender

Jane Avril (Jane Avril and Divan Japonais)- intimate w in 1890; tremendous energy- nicknamed 

 

stage lighting – cast shadows of actors upward, exaggerating facial features (caricature), gestures & postures, silhouettes stood out

 

1890- peak of his career: finest of his paintings produced, best known posters, & took up lithography

 

Moulin Rouge: 1st poster done by Jules Cheret (called “The Tiepolo of double colombier” [old paper format used for papers] by critic Felix Feneon)- featured windmill “jaunty woman miller”

Lautrec commissioned to do 2nd poster by MR owner Charles Zidler. TL had different approach than Cheret- showed one of stars La Goulue dancing w audience in silhouette (inspired by shadowpuppets & Japanese Prints) & partially-silhoutted portrait of Valentin le Desosse {Lawyers son, passion for dancing} in foreground

posters all over Paris & snatched up by collectors- offensive to the Academie bc of top 


The Academie vs. Cafe Life

critic Felix Feneon in anarchist magazine Le Pere Peinard on Lautrec’s 1st Moulin Rouge Poster:

urged readers to tear the finest posters off the walls of Paris and thus “get hold of paintings with a bit more zip than the dismal daubs that look as if they’re done in licorice juice that so delight the cognoscenti arseholes.”

 

First Prints:

photography- art lovers became interested in original artists prints as opposed to engraved reproductions of paintings

Lautrec built rep for printmaking – “boldness matched by technical mastery”

 

Japanese Influence:

Kitagawa Utamaro 1753-1806), Shunsho Katsukawa (1726-92), Hokusai Katsushika (1760 – 1849)

 

(to be continued)

Coles Phillips

October 9, 2009
WWI ad - U.S. Fuel Admin., 1917

WWI ad - U.S. Fuel Admin., 1917

COLES PHILLIPS

  • Coles Phillips 1880 -1927 – Springfield Ohio, lower middle class
  • was 1st to introduce Art Deco styles into advertising design
  • Saturday Evening Post with very modern and seductively designed women
  • first pin-up girl- Fadeaway girl
  • 1907 and 1927- one of most popular illustrators in nation (contemporaries were leyendecker and flagg)
  • Kenyon College 1902- college’s monthly magazine was first publication -dropped out junior yr to go to NYC
  • American Radiator- fired after found caricature of the boss > same night story told to Life publisher J.A.Mitchell- saw cartoon, asked to meet Phillips> job offer- declined to take art lessons
  • hired as staff artist few years later- immediately popular w Life audience
  • Fadeaway Girl – girl linked cleverly to background color – illusion of figure coming forward and receding simultaneously
  • had to study proportions of canvas, cover dimensions resulting final published, negative shapes and positive shapes had to be interchangeable
  •  advertising illustrations: Willys Overland Automobiles 
  • Spirit of Transportation competition- his entry impressed all w composition & use of pastels
  • other covers: Good HousekeepingColliersThe Ladies’ Home JournalMcCall’sSaturday Evening PostWomen’s Home CompanionLiberty
  • introduced more sexuality in advertising illustration w ‘Miss Sunburn’ Suntan lotion ad
  • probably influenced by Maxfield Parrish in composition, possibly technique (Jell-O ads & Community Silver for Oneida)
  • cerebral approach & design device- appealed to mass audience
  • close friends & neighbors w Leyendecker
  • died @ 47

National Museum of American Illustration

Vernon Court, 492 Bellevue Avenue, Newport, Rhode Island, 02840, USA

http://www.americanillustration.org/html/Phillips/Bio_Phillips.html

author of article  n/a